Since 2008, when not at work or play, Lysa advises (non-competitively) with several clients regarding select aspects of strategic communications–public relations, marketing communications, social media and creative management.
Offerings include:
- Apply research, analysis and critical thinking to devise
communications strategies. - Develop and implement complex, integrated communications plans.
- Manage communications programs to support business/sales goals.
- Engage constituents and work collaboratively to define
problems and opportunities. - Identify, frame and recommend a position based on collaborative
research and creative insight. - Write clear, concise, persuasive content.
- Utilize contemporary and traditional communication
tools/vehicles to reach target audiences. - Manage web content and search engine optimization (SEO).
Clients include:
- A tourism/hospitality company (via a boutique agency).
- A pharmaceutical consulting firm.
- A financial services company (via a boutique agency).
- A nonprofit, children support agency (via a boutique agency).
- A web series producer/filmmaker.
- A financial software company.
- A nonprofit, community center*. (Dedicated resource, five months. See above.)
- A new book author.
Bailiwicking
From The Hip
The Zen Runner